Nabeena Mali, Head of Marketing, AppInstitute

We’re now on the eve of enforcement of the strictest data law to date - the EU’s General Data Protection Regulation (GDPR). As we’ve creeped closer to the deadline, more and more organisations have become aware of the Regulation. Despite this, under 10% of organisations and half of charities are prepared for GDPR, with two thirds of UK firms currently storing data in a non-compliant way.

Time is fast running out, organisations everywhere are bracing themselves for the hefty €20 million (or 4% of global revenue - whichever is greater) fine. Further education is likely to be hit hard. GDPR deals with the ownership and use of personal data. Further education institutions deal with a lot of that.

So, even this close to the 25th May enforcement deadline, there’s still a lot of work to do across the further education sector.

Data ownership and accountability

The biggest change that GDPR ushers in covers who owns personal data. Before GDPR this was somewhat of a grey area. You could’ve argued, for instance, that Apple owned any data collected via the Apple Watch, because without the device that data wouldn’t have existed. However, under GDPR the ownership of any personally identifiable information belongs solely to the individual it relates to. For reference, personally identifiable information describes any data that can identify an individual, so addresses, names, family names, passport or driving license details and biometric data all fall under this.

GDPR and consent

With ownership of personal data now solely in the hands of the individual, further education institutions will have to gain consent for any kind of use of this data. Unless the data is being used for legitimate interests (for example, if a student needs to provide their personal information for examinations). If you have an alumni community, then they will need to provide consent for any data use. Likewise, if you’re marketing to potential applicants, you’ll need their consent for that activity.

Any consent also needs to be clearly stored with the personal data that it relates to. This will have to be reviewed regularly and consent refreshed on at least an annual basis. It will also have to be given for each and every data use. So, if you’re using data to identify a target audience for a new marketing campaign, you’ll need consent. If you then use the same data for email marketing, you’ll require consent again.

Consent must be freely given under GDPR. You cannot offer a free course in return for consent, for instance. Additionally, any data use needs to be explained in a way that a lay person will understand. Simply saying “data will be used for segmentation” isn’t going to be enough, and instead, this will have to be spelt out as “grouping people based on similar characteristics to better target marketing and other communication.”

Perhaps less relevant for further educators, is the Regulation’s stance on consent for minors. However, if this does apply to your organisation then you will have to obtain any consent for minors’ data use from their parents/guardians and also the minor themselves.

Data storage under GDPR

The education sector has a duty of care towards any student, prospect, or alumni to protect their data and ensure its security. This will be critical under GDPR.

Many organisations have data stored in many different departments and in ‘data silos’. This poses a problem after GDPR enforcement as many organisations cannot accurately say where data is located. To become GDPR compliant, it’s a good idea to undergo a data audit to identify all data storage and also to combine it all under one storage solution.

This achieves two things:

  • Firstly, with data stored in one location, you can ensure its security and that only those who need to use the data have access to it.
  • Secondly, if asked by a prospect, student or alumni to delete or move data (part of the data portability requirement of GDPR) your organisation will be able to do so easily.

Third party use of data

Many further education institutions may use third parties to carry out data analysis, marketing and so forth. GDPR requires any organisation to check that a third party is also compliant with the Regulation. Consent will also have to be given for data use by third parties where there isn’t a legitimate interest. Sharing data with an exam board for a qualification, is fine, but sharing it with a partner organisation for marketing purposes will need consent.

Some organisations may also purchase or obtain data from third parties. Under GDPR, the purchase of third party lists is an infringement. Consent cannot be confirmed for such data use and therefore further educators need to avoid this kind of activity.

Educating staff on requirements

GDPR will require huge changes across institutions. With any organisation-wide change, communication and education is key. Staff should be made aware of the incoming Regulation and the changes to their role and data responsibilities. The crippling fines for non-compliance should also be communicated.

GDPR’s geographical reach

Despite being an EU-based law, GDPR has far-reaching consequences. Any organisation that deals with EU citizen data, or that processes data within an EU Member State, will have to comply with the Regulation. For further education firms, this will cover any overseas student where their data is processed within the EU. For UK-based institutions, despite Brexit, GDPR will still apply as it has been ratified into UK law as the Data Protection Bill.

The future of GDPR

There are many different parts to GDPR and falling foul of any of them can have huge consequences for institutions. Thankfully, there are many guides available that can get you up to speed with the new data law. When May 25th comes, there’s likely to be many casualties in further education as well as other industries across the globe. Time will only tell what the long-term impacts of the Regulation will be. One thing, however, is certain. The way organisations store, process and use data will never be the same again.

Nabeena Mali, Head of Marketing, AppInstitute

About Nabeena: She is passionate about sharing her knowledge and insights on design strategy, UI/UX trends and driving digital growth through content marketing for AppInstitutea DIY app builder for small businesses.

Copyright © 2018 FE News

You may also be interested in these articles:

Register, Login or Login with your Social Media account:


Advertisers

Upcoming FE Events

Advertiser Skyscrapers

Latest Education News

Further Education News

The FE News Channel gives you the latest education news and updates on emerging education strategies and the #FutureofEducation and the #FutureofWork.

Providing trustworthy and positive Further Education news and views since 2003, we are a digital news channel with a mixture of written word articles, podcasts and videos. Our specialisation is providing you with a mixture of the latest education news, our stance is always positive, sector building and sharing different perspectives and views from thought leaders, to provide you with a think tank of new ideas and solutions to bring the education sector together and come up with new innovative solutions and ideas.

FE News publish exclusive peer to peer thought leadership articles from our feature writers, as well as user generated content across our network of over 3000 Newsrooms, offering multiple sources of the latest education news across the Education and Employability sectors.

FE News also broadcast live events, podcasts with leading experts and thought leaders, webinars, video interviews and Further Education news bulletins so you receive the latest developments in Skills News and across the Apprenticeship, Further Education and Employability sectors.

Every week FE News has over 200 articles and new pieces of content per week. We are a news channel providing the latest Further Education News, giving insight from multiple sources on the latest education policy developments, latest strategies, through to our thought leaders who provide blue sky thinking strategy, best practice and innovation to help look into the future developments for education and the future of work.

In May 2020, FE News had over 120,000 unique visitors according to Google Analytics and over 200 new pieces of news content every week, from thought leadership articles, to the latest education news via written word, podcasts, video to press releases from across the sector.

We thought it would be helpful to explain how we tier our latest education news content and how you can get involved and understand how you can read the latest daily Further Education news and how we structure our FE Week of content:

Main Features

Our main features are exclusive and are thought leadership articles and blue sky thinking with experts writing peer to peer news articles about the future of education and the future of work. The focus is solution led thought leadership, sharing best practice, innovation and emerging strategy. These are often articles about the future of education and the future of work, they often then create future education news articles. We limit our main features to a maximum of 20 per week, as they are often about new concepts and new thought processes. Our main features are also exclusive articles responding to the latest education news, maybe an insight from an expert into a policy announcement or response to an education think tank report or a white paper.

FE Voices

FE Voices was originally set up as a section on FE News to give a voice back to the sector. As we now have over 3,000 newsrooms and contributors, FE Voices are usually thought leadership articles, they don’t necessarily have to be exclusive, but usually are, they are slightly shorter than Main Features. FE Voices can include more mixed media with the Further Education News articles, such as embedded podcasts and videos. Our sector response articles asking for different comments and opinions to education policy announcements or responding to a report of white paper are usually held in the FE Voices section. If we have a live podcast in an evening or a radio show such as SkillsWorldLive radio show, the next morning we place the FE podcast recording in the FE Voices section.

Sector News

In sector news we have a blend of content from Press Releases, education resources, reports, education research, white papers from a range of contributors. We have a lot of positive education news articles from colleges, awarding organisations and Apprenticeship Training Providers, press releases from DfE to Think Tanks giving the overview of a report, through to helpful resources to help you with delivering education strategies to your learners and students.

Podcasts

We have a range of education podcasts on FE News, from hour long full production FE podcasts such as SkillsWorldLive in conjunction with the Federation of Awarding Bodies, to weekly podcasts from experts and thought leaders, providing advice and guidance to leaders. FE News also record podcasts at conferences and events, giving you one on one podcasts with education and skills experts on the latest strategies and developments.

We have over 150 education podcasts on FE News, ranging from EdTech podcasts with experts discussing Education 4.0 and how technology is complimenting and transforming education, to podcasts with experts discussing education research, the future of work, how to develop skills systems for jobs of the future to interviews with the Apprenticeship and Skills Minister.

We record our own exclusive FE News podcasts, work in conjunction with sector partners such as FAB to create weekly podcasts and daily education podcasts, through to working with sector leaders creating exclusive education news podcasts.

Education Video Interviews

FE News have over 700 FE Video interviews and have been recording education video interviews with experts for over 12 years. These are usually vox pop video interviews with experts across education and work, discussing blue sky thinking ideas and views about the future of education and work.

Events

FE News has a free events calendar to check out the latest conferences, webinars and events to keep up to date with the latest education news and strategies.

FE Newsrooms

The FE Newsroom is home to your content if you are a FE News contributor. It also help the audience develop relationship with either you as an individual or your organisation as they can click through and ‘box set’ consume all of your previous thought leadership articles, latest education news press releases, videos and education podcasts.

Do you want to contribute, share your ideas or vision or share a press release?

If you want to write a thought leadership article, share your ideas and vision for the future of education or the future of work, write a press release sharing the latest education news or contribute to a podcast, first of all you need to set up a FE Newsroom login (which is free): once the team have approved your newsroom (all content, newsrooms are all approved by a member of the FE News team- no robots are used in this process!), you can then start adding content (again all articles, videos and podcasts are all approved by the FE News editorial team before they go live on FE News). As all newsrooms and content are approved by the FE News team, there will be a slight delay on the team being able to review and approve content.

 RSS IconRSS Feed Selection Page