Paul Campbell, Managing Director, Purple Patch

What does the Release of @Zoom Events Means for Event Management Roles? 

Zoom recently announced the launch of their new product, 'Zoom Events', which will allow event organisers to monetize and promote their events on the Zoom platform.

For the past year, Zoom has been a go-to application for virtual and hybrid events.

The capabilities of Zoom Meetings, Chat, and Video Webinars were limited, however, and Zoom Events will make hosting virtual events much more feasible. 

With the release of Zoom Events, and in the wake of other webinar providers enhancing their platforms, hosting virtual events is becoming easier and more convenient than ever.

The future of events is virtual, but what does this future look like for workers in the event management sector? 

Virtual Events Are Here to Stay

In a global study, Zoom noted that 80 percent of US respondents said everything will continue to have a virtual element post-pandemic, and 52 percent said they would continue to attend both in-person and virtual events. 

“It’s an exciting time to be at Zoom where the pace of innovation continues to accelerate,” said Oded Gal, chief product officer at Zoom.

“We know that people are looking for flexibility in how they attend events in the future.

"The hybrid model is here to stay, and Zoom Events is a perfect solution for our customers who are looking to produce and host customer, company, and public events with an easy, yet powerful solution.

"This is another way we’re helping customers scale to meet consumer demands and the evolving virtual and hybrid landscape.”

Going forward, hybrid events will be the most popular event option, I wonder about people’s appetite in 2021 for actually getting together after this, the shock of COVID. Do we really want to go and sit in a room with 500 other people?

I would love to see hybrid events with a small audience of maybe 50 or 100 people. The other 900 or so are virtual. And I think that would be super impactful.

New Upskilling and Employability Challenges in the Events Sector

There’s no doubt the events management sector has undergone tremendous change in the past year. Since nobody considers virtual and hybrid events as a temporary solution anymore, the need arises for event staff who can handle the demands of virtual events. 

Top 4 New Virtual Event Roles 

It will take more than just upskilling workers in the traditional events sector. Virtual events are creating entirely new roles in event management. 

1. Chat moderator

Most virtual event platforms or live streaming services have a chat function, which allows viewers or participants to send messages for all other attendees to see in real-time. You’ll need one or more team members dedicated to moderating the chat, ensuring no inappropriate messages come through and filtering out spam, ads, or bots. If you use the chat to take questions from the audience, then you’ll definitely need someone to field those and submit them to your speakers.

Chat moderation is a thankless, albeit important job. The person you appoint should know the platform’s chat function inside and out, be well aware of common tools used for filtering out spam, and have an organised system for handling questions. 

Where can you find someone adept at live chat moderation?

Folks with experience moderating social media will have relevant skills, as will those who’ve moderated live chats for popular live streamers on platforms like Twitch and YouTube Live. 

2. Virtual host or emcee

At your in-person events in the past, you may not have felt the need for an event host or emcee. Of course, it depends on the nature of your event, but a host can help tie each of your sessions together. For virtual events, where participants can get easily distracted by their immediate environments, having a virtual host set the tone and connect one panel to the next is vital. 

What skills should a virtual host or emcee possess?

Someone who knows how to engage viewers remotely, with experience presenting at both in-person and virtual events would be ideal. They should also be familiar with the event platform you’re using so transitions are seamless. 

3. Technical producer (advising speakers)

A role you may not have hired for your in-person event is a technical producer. This person advises you on which event platform to use, whether you should live stream or record your event, and generally oversees the production of the virtual event. They’ll work closely with your tech support or A/V team to ensure all the mics and cameras function properly as well as arrange lighting and sets for your speakers. 

The technical producer may also coach your event panelists on using the webinar platform you’ve chosen, provide tips for speaking on camera, and handle all the tech stuff that you don’t want your presenters to mess with. A technical producer will need a wide skill set including both technical competencies and coaching or management skills. 

4. Tech support

You likely had tech support or A/V technicians for your in-person events, but they play a much more crucial role for virtual events. This person or team should handle all technical aspects of the event, including ensuring internet connectivity, protecting your event from cyberattacks, and creating an incident response plan for when something goes wrong. 

A technical glitch or hiccup is expected and somewhat more tolerable in virtual events than in-person ones, but they can still derail the flow of your event and frustrate your attendees. This person will also ensure that your event participants have access to tech assistance for issues they incur with your webinar platform. 

Employability in the Event Management Sector

For many workers in event management, the shift to virtual and hybrid events means upskilling technical capabilities. Becoming more familiar with webinar and live event platforms, understanding the basics of audio/visual presentation, and learning the rules of live chat etiquette are skills that virtual event workers may have to focus on. 

Having engaging content is great, but if you don’t know how to handle a dropped internet connection or make the most of your webinar platform, then virtual event attendees will leave you behind.

Paul Campbell, Managing Director, Purple Patch 

Purple Patch are an event management group in London that has had great success pivoting their entire service model toward virtual and hybrid events.

You may also be interested in these articles:

Sponsored Video

Register, Login or Login with your Social Media account:


Advertisers

Upcoming FE Events

Advertiser Skyscrapers

Newsroom Activity

FE News: The Future of Education News Channel had a status update on Twitter 10 hours 7 minutes ago

RT @FENews: Committed to mental health – University Centre Leeds becomes early adopter of new charter: University Centre Leeds (@UniCentreL…
View Original Tweet

Alicia has published a new article: Teachers: Our Unsung Heroes of 2021 12 hours 17 minutes ago
william bradley commented on The Importance of Social-Emotional Learning with At-Risk Students 14 hours 55 minutes ago

SEL is helpful to both children and adults, increasing self-awareness,...

Latest Education News

Further Education News

The FE News Channel gives you the latest education news and updates on emerging education strategies and the #FutureofEducation and the #FutureofWork.

Providing trustworthy and positive Further Education news and views since 2003, we are a digital news channel with a mixture of written word articles, podcasts and videos. Our specialisation is providing you with a mixture of the latest education news, our stance is always positive, sector building and sharing different perspectives and views from thought leaders, to provide you with a think tank of new ideas and solutions to bring the education sector together and come up with new innovative solutions and ideas.

FE News publish exclusive peer to peer thought leadership articles from our feature writers, as well as user generated content across our network of over 3000 Newsrooms, offering multiple sources of the latest education news across the Education and Employability sectors.

FE News also broadcast live events, podcasts with leading experts and thought leaders, webinars, video interviews and Further Education news bulletins so you receive the latest developments in Skills News and across the Apprenticeship, Further Education and Employability sectors.

Every week FE News has over 200 articles and new pieces of content per week. We are a news channel providing the latest Further Education News, giving insight from multiple sources on the latest education policy developments, latest strategies, through to our thought leaders who provide blue sky thinking strategy, best practice and innovation to help look into the future developments for education and the future of work.

In Jan 2021, FE News had over 173,000 unique visitors according to Google Analytics and over 200 new pieces of news content every week, from thought leadership articles, to the latest education news via written word, podcasts, video to press releases from across the sector, putting us in the top 2,000 websites in the UK.

We thought it would be helpful to explain how we tier our latest education news content and how you can get involved and understand how you can read the latest daily Further Education news and how we structure our FE Week of content:

Main Features

Our main features are exclusive and are thought leadership articles and blue sky thinking with experts writing peer to peer news articles about the future of education and the future of work. The focus is solution led thought leadership, sharing best practice, innovation and emerging strategy. These are often articles about the future of education and the future of work, they often then create future education news articles. We limit our main features to a maximum of 20 per week, as they are often about new concepts and new thought processes. Our main features are also exclusive articles responding to the latest education news, maybe an insight from an expert into a policy announcement or response to an education think tank report or a white paper.

FE Voices

FE Voices was originally set up as a section on FE News to give a voice back to the sector. As we now have over 3,000 newsrooms and contributors, FE Voices are usually thought leadership articles, they don’t necessarily have to be exclusive, but usually are, they are slightly shorter than Main Features. FE Voices can include more mixed media with the Further Education News articles, such as embedded podcasts and videos. Our sector response articles asking for different comments and opinions to education policy announcements or responding to a report of white paper are usually held in the FE Voices section. If we have a live podcast in an evening or a radio show such as SkillsWorldLive radio show, the next morning we place the FE podcast recording in the FE Voices section.

Sector News

In sector news we have a blend of content from Press Releases, education resources, reports, education research, white papers from a range of contributors. We have a lot of positive education news articles from colleges, awarding organisations and Apprenticeship Training Providers, press releases from DfE to Think Tanks giving the overview of a report, through to helpful resources to help you with delivering education strategies to your learners and students.

Podcasts

We have a range of education podcasts on FE News, from hour long full production FE podcasts such as SkillsWorldLive in conjunction with the Federation of Awarding Bodies, to weekly podcasts from experts and thought leaders, providing advice and guidance to leaders. FE News also record podcasts at conferences and events, giving you one on one podcasts with education and skills experts on the latest strategies and developments.

We have over 150 education podcasts on FE News, ranging from EdTech podcasts with experts discussing Education 4.0 and how technology is complimenting and transforming education, to podcasts with experts discussing education research, the future of work, how to develop skills systems for jobs of the future to interviews with the Apprenticeship and Skills Minister.

We record our own exclusive FE News podcasts, work in conjunction with sector partners such as FAB to create weekly podcasts and daily education podcasts, through to working with sector leaders creating exclusive education news podcasts.

Education Video Interviews

FE News have over 700 FE Video interviews and have been recording education video interviews with experts for over 12 years. These are usually vox pop video interviews with experts across education and work, discussing blue sky thinking ideas and views about the future of education and work.

Events

FE News has a free events calendar to check out the latest conferences, webinars and events to keep up to date with the latest education news and strategies.

FE Newsrooms

The FE Newsroom is home to your content if you are a FE News contributor. It also help the audience develop relationship with either you as an individual or your organisation as they can click through and ‘box set’ consume all of your previous thought leadership articles, latest education news press releases, videos and education podcasts.

Do you want to contribute, share your ideas or vision or share a press release?

If you want to write a thought leadership article, share your ideas and vision for the future of education or the future of work, write a press release sharing the latest education news or contribute to a podcast, first of all you need to set up a FE Newsroom login (which is free): once the team have approved your newsroom (all content, newsrooms are all approved by a member of the FE News team- no robots are used in this process!), you can then start adding content (again all articles, videos and podcasts are all approved by the FE News editorial team before they go live on FE News). As all newsrooms and content are approved by the FE News team, there will be a slight delay on the team being able to review and approve content.

 RSS IconRSS Feed Selection Page