Articles from Chartered Institute of Marketing (CIM)

Award-winning Sara-Mai wants to become a role model for dyslexic learners

Award-winning marketing manager Sara-Mai Reyes Escoto hopes that she can become a role model to dyslexic learners to demonstrate what they can achieve in their career.

Marketing students compete to raise awareness of Boots and The Prince’s Trust’s purpose-driven partnership

Applications to the Chartered Institute of Marketing’s (@cim_marketing) 2021/22 global competition - The Pitch - are now open to international marketing students until the 3rd December 2021. In its eleventh year, the competition challenges university students from across the world to respond to a live client brief, in a bid to win a cash prize of £1,500 and the esteemed title of 'Marketer of the Future'. 

Learning disruptions lead to 1 in 3 students undertaking additional training as self confidence falls

New research from the Chartered Institute of Marketing (CIM) reveals one in seven (71%) Gen Zers (aged 16-24 year olds) believe they have missed out on development opportunities due to learning disruptions caused by the pandemic.  

CIM announces new Masters level apprenticeship to address the UK marketing skills gap

The Chartered Institute of Marketing (@CIM_Exchange) has announced that businesses across the UK will be able to upskill senior marketers as part of the updated government apprenticeship standard. 

Age divide in marketing training adding to significant digital skills deficit

One third of marketers received no training for two years at time of dramatic transformation in the sector Report into the views of 1,200 marketers finds widespread concern over learning and development, CPD and career progression  Digital skills gap grows as majority of over 55s receive no training New research from the Chartered Institute of Marketing has uncovered a significant age divide in the marketing professionals taking part in upskilling in the UK. 

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